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Two Years In The Making, The Artefkt Versa XC Watch Is Designed For Adventure

What do you do after 20 years within the watch trade, once you’ve funneled a profession of ingenuity and innovation into different manufacturers? Brandon Little determined the one factor to do was to start out his personal model and was determined in his dedication to create a watch that provided each fashion and sturdiness. The result’s Detroit-based Artefkt Watches, and it’s first mannequin is the Versa XC, a dynamic sports activities watch tailor-made for lively life and sudden adventures. Now reside on Kickstarter, the 5 debut variants of the Artefkt Versa XC supply the right look ahead to these in search of one thing totally different.

Designing a watch from the bottom up is not any easy activity. With a profession spanning clothes, watch, and eyewear design for manufacturers together with Jaeger-LeCoultre, Zodiac, and Shinola, founder Brandon Little might have merely fallen again on a predictable, played-out design. It will have been all too straightforward to design one other diver, one other chronograph, one other gown watch. However Little wished one thing that not solely mirrored his love for the outside and exploration, however that would additionally stand by itself with out overreliance on established watch design tropes. The end result, after two years of intensive growth, is the Artefkt Versa XC.



Each seen element of the Artefkt Versa XC was designed in-house by Little, beginning with the grade 5 titanium case. Upon first sight, the 36mm case design telegraphs a strong reliability that instills confidence within the Versa XC. Choosing it up and strapping it on, the light-weight titanium and easy-wearing dimensions — 47.5mm lug-to-lug and 10.5mm thick — reinforce the watch’s versatility and get rid of any doubt as to the standard of the construct. The watch contains a flat sapphire crystal with anti-reflective coating, a titanium screw-down crown, and 200m of water resistance, plus a 12 o’clock luminous reference pip mounted on the midcase.

The Artefkt Versa XC is obtainable in 5 totally different circumstances, together with the foundational Baseline One which exudes a neo-retro vibe that underpins all the line, with a bead blasted end all through and black ink-filled numerals on the fastened bezel, with a refined chamfer that traces the case and bezel edges. The Blue Hour takes the identical case and fills the bezel markings in with Tremendous-LumiNova BGW9, whereas the dial is swapped for a radiant blue and the polished chamfer is forgone in favor of a full bead blasted remedy. For extra character, the Canyonlands has a matte khaki gold and DLC-coated case and a graphite DCL-coated bezel, a colorway impressed by the gorgeous landscapes of the American Southwest and the alternatives for discovery they maintain. The Rogue One affords an edgier, stealthy look with a full graphite DLC case in a matte bead-blasted end and a black dial. The La Pointe completes the lineup with a hand-distressed graphite DLC case and a deep moss inexperienced dial that evokes the nice and cozy and wild tones of the Acadiana area of Little’s native Louisiana.

Every mannequin is paired with one in all Artefkt’s proprietary TrueFlex straps, fastidiously chosen to enhance every case. The TrueFlex strap system features a custom-crafted vulcanized rubber strap, a rugged titanium buckle, and a push-button quick-release mechanism. Balancing consolation and dependability with out compromising both, the straps full the Versa XC’s look and make for a watch that calls for to be taken outdoors and used.


For the Artefkt Versa XC’s dials, Little centered on legibility. That is, in spite of everything, a watch meant for use anyplace, whatever the circumstances. Using giant baton and circle hour plots, the dial is all the time straightforward to learn. The crisply demarcated minutes supply a extra exact studying of the time and permit for setting the watch to the precise second, whereas the bezel markings supply additional readability. A {custom} handset has been designed for visibility, reflectivity, and recognition, with a broad physique culminating in a dagger tip. And low-light legibility won’t ever be a difficulty: The fashions with graphite DLC bezels make the most of C3 Tremendous-LumiNova whereas the others use BGW9, making certain a brilliant even glow each time you end up in a darker surroundings, together with a seconds hand that’s nearly totally painted with lume. The La Pointe, although, affords contrasting lume, with BGW9 fill for the arms and bezel and C3 on the hour markers.

Powering every watch is the dependable Swiss Made Sellita SW200-1. Famend for its sturdiness and serviceability, the SW200-1 gives a minimal energy reserve of 38 hours at 28,800 vph, although its common energy reserve is quoted at 41 hours. Artefkt has gone a step additional and opted to have the actions within the prime grade, making certain an accuracy of +4/-6 seconds per day — chronometer accuracy, with out the worth. So certain is Artefkt of each its watch and the motion inside that the model affords a 5-year guarantee.

With an unapologetically distinctive design that evokes its wearer towards out of doors adventures, the Artefkt Versa XC is an indication of its designer’s expertise and originality. Not fairly like anything on the market, the Versa XC presents itself as a watch that’s all the time prepared in your subsequent tour, whether or not or not it’s a weekend hike, a leisurely bike trip, or an off-trail wilderness tour. Retail pricing for the Artefkt Versa XC will probably be $1,450 USD, aside from the La Pointe, which will probably be priced at $1,650 USD. In the course of the Kickstarter marketing campaign, all fashions can be found for as little as $1,015 USD. For extra info and to preorder via the Kickstarter marketing campaign, please go to the Artefkt Versa XC campaign page.

Sponsored Posts are a type of promoting that enables sponsors to share helpful information, tales, and promotions. All posts are topic to aBlogtoWatch’s editorial pointers and the viewpoints and opinions expressed are these of the advertiser and never essentially these of aBlogtoWatch or its writers.

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