Citizen Men’s Classic Eco-Drive Leather Strap Watch, Date, Luminous Hands and Markers, Black Dial, Black Strap/Stainless Steel

Since its basis in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very title of the model conveys a deep respect towards craftsmanship and regarded as acquainted by residents the world-over. In order a “citizen” of the world, we bear the duty to assist domesticate a tradition of constructive change and on-going evolution by way of our craft. We take that mission severely and steadfastly welcome what the longer term might convey.

As a real manufacture d’horlogerie, CITIZEN integrates a complete manufacturing course of from creating particular person parts to a watch’s remaining meeting. It’s an artisan’s strategy to look at making based mostly on pushing ahead the boundaries of expertise and leveraging our expertise towards exploring new prospects.

One pivotal technological breakthrough was the event of a light-driven watch. CITIZEN pioneered this engineering innovation nicely forward of different watch producers as early as 1976, which led to the launch of the extremely acclaimed Eco-Drive in 1995. Using electrical energy transformed from just about any gentle supply, this extraordinary innovation modified eternally the way in which watches may very well be powered. Eco-Drive eradicated the necessity to ever exchange batteries, which made it particularly useful to areas the place such specialist batteries weren’t obtainable. This leveled the sector for residents of just about each nation to have the ability to expertise unrestricted pleasure of carrying and utilizing a CITIZEN watch.

The product improvement coverage, “The Fusion of Know-how and Magnificence,” stays a relentless motivation for us to merge cutting-edge expertise with perfection of design magnificence, which as a consequence conjures up individuals to attempt to be their greatest at any time.

CITIZEN launches a brand new marketing campaign in collaboration with Wieden+Kennedy, Higher Begins Now. That is the straightforward perception that irrespective of who you might be or what you do, it’s all the time potential to make one thing higher — and now could be the time to start out doing it. We imagine that higher and now are each infinite, and that there’s all the time a subsequent ‘higher’ and a brand new ‘now’ during which you can begin pursuing it. It was clear from the onset of this undertaking that we’re devoted to this perfect…to not the previous however to the current, and all the way in which we will enhance it. To assist talk this perception to the world we’ve created a brand new international CITIZEN model film, model id and model web site that represents out Higher Begins Now philosophy.